CEO and co-owner at BREDEX, keynote speaker, moderator
I work where humans, systems and technology meet.
I fell into IT through a software handbook in 2005 and have co-led BREDEX since 2020. On stage, I talk about leadership, strategy and technology, quality and agility, and the very human side of all of it. I also love holding the room as a moderator: open spaces, panels and whole conference days.
What I talk about
Leadership & strategy
Leading in complexity: experiments instead of best practices, OKRs and methods for organising strategic work, and enabling teams to implement new practices and technology.
Leadership talksQuality & agility
Where I started, and still the lens I look through. Whole-team quality, exploratory and holistic testing, pairing, and what quality looks like from the CEO’s perspective.
Quality talksPeople & communication
Conflict, feedback, mental health and making our thinking visible to each other: the parts of technology work that decide whether everything else succeeds.
People talksKeynotes since 2015 at EuroSTAR, Agile Testing Days, HUSTEF, Romanian Testing Conference, Nordic Testing Days and more, in English and German. All 193 entries since 2009
I also hold the room
I’ve moderated the Open Space at Agile Testing Days every year since 2014, along with lean coffees, panels, conference days and company strategy weekends. Give me a room full of experts and the topic to talk about, and I’ll help them find their way to answers.
Moderation formats
What people say
Working with Alex was unique and inspiring. With her refreshing, relaxed manner, she coaxed our participants out of their comfort zone and got them to take a different perspective. Everyone hung on her every word, and the topics were still being quoted long after the events. A lot of it stuck, and Alex left a lasting impression: to this day, we still talk about box breathing, or what terrorists and toddlers have in common.
Great talk! Entertaining, practical and very inspiring. Thank you, Alex!
Talking about hard things in a most humble, human way makes it incredibly interesting to listen. Thank you.